PRIVACY POLICY

Last Updated: April 2025

At LUMINIS ("we", "our", or "us"), your privacy matters. We are committed to protecting your personal data and ensuring transparency in how we collect, use, and safeguard your information. This Privacy Policy outlines how we handle your personal data when you visit our website, use our services, or interact with us.

1. Who We Are

LUMINIS is a creative agency trading as Lumina Alliance Pty Ltd, registered in the Republic of South Africa and operating globally. We specialise in visual storytelling, creative brand strategy, content creation, and creative collaborations.

Our business is rooted in partnerships, and protecting your data is part of the trust we build through those collaborations.

2. What We Collect

We may collect and process the following categories of personal information:

Identity Data: Full name, business name, job title.
Contact Data: Email address, phone number, physical address.
Business Information: Service requests, project briefs, proposals, and feedback.
Usage Data: How you interact with our website, pages visited, time spent.
Technical Data: IP address, browser type, device type, cookies.
Marketing & Communications Data: Your preferences for receiving updates from us.

We collect only what’s necessary to provide a personalised, strategic, and effective experience.

3. How We Use Your Data

We use your personal information to:

Deliver our creative and strategic services
Communicate with you and respond to enquiries
Manage client and partner relationships
Improve our website and service offering
Send newsletters, campaign updates, or promotional communications (with your consent)
Comply with legal and regulatory obligations

We do not sell or rent your personal data to third parties.

4. Legal Grounds for Processing (POPIA & GDPR)

We process your data based on one or more of the following lawful grounds:

Consent – Where you have given us clear, informed consent
Contractual Necessity – When data is required to provide a service or enter into a contract
Legitimate Interest – Where we use data in a way that is expected and does not infringe your rights
Legal Obligation – To comply with laws and regulations applicable in South Africa and internationally

5. Sharing Your Data

We may share your personal data with trusted service providers and partners to support business operations:

Collaborating creatives, freelancers, or contractors under NDA
Marketing and CRM platforms (e.g., Mailchimp, HubSpot)
Website hosting and analytics providers (e.g., Google Analytics)
Legal or regulatory authorities if required to do so by law

All parties we work with are contractually bound to maintain the confidentiality and security of your data and comply with POPIA and other applicable data protection regulations.

6. Data Storage & Security

We take appropriate technical and organisational measures to safeguard your personal information. This includes:

Data encryption
Secure storage systems
Access controls and user authentication
Regular software and system updates

Some of our service providers may store data on servers outside South Africa. In such cases, we ensure adequate protection and adherence to applicable cross-border data transfer rules under POPIA and GDPR.

7. International Data Transfers

Because we work with global partners and platforms, your data may be transferred outside of South Africa. When this happens, we ensure:

The receiving country offers adequate data protection, or
Appropriate safeguards are in place, such as standard contractual clauses, or
You have given your explicit consent.

8. Your Rights Under POPIA

As a data subject in South Africa, you have the right to:

Access the personal information we hold about you
Correct any inaccurate or incomplete information
Delete your personal data (“the right to be forgotten”), subject to contractual or legal limits
Object to the processing of your data for direct marketing or other purposes
Withdraw consent at any time
Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, please contact us at hello@luminis.agency.

9. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve website performance and user experience
Analyse traffic and usage patterns
Personalise content and ads (where applicable)

You can manage your cookie preferences in your browser settings. For more detail, please see our Cookie Policy.

10. Links to External Sites